2016 | Branding Proposal, Identity
The Brooklyn Book Festival is the largest free literary event In New York. It showcases national and international literary stars and emerging authors. This hip, smart, and diverse gathering attracts thousands of book lovers to enjoy a lively literary marketplace. The past festival branding lacked a strong and cohesive visual identity system. It was unable to capture the feelings and diversity of readers and authors of various backgrounds coming together for the event. The logo and identity system refresh brings life and energy back to the festival while representing the gathering of unique and interesting individuals.