Soma Pop

2016 | Packaging, Branding, Advertising

Soma Pop is a reinterpretation of the soma drug from Aldous Huxley's dystopian novel A Brave New World. Soma is a hallucinogenic pill known as "the perfect drug." It is mass distributed by the government as a means to control citizens through its ability to foster positive feelings and a relaxed state of mind. Soma Pop is designed to be a fun and enticing alternative to the pill form. Why pop soma when you can drink Soma Pop?