Name: Studio Shalo
Price range: $

A Monolith in Hudson, New York

Founded in 2010, Basilica Hudson hosts a dizzying array of music, art, and cultural events as unique to one another as the venue that holds them. The building is a moody haven. A glorious 1880s factory that has woven its way into the fabric of Hudson in many forms—from a forge to a foundry, knitting mill to a glue factory.

Space & Place

Basilica's refreshed design system is centered around its iconic architecture. The stripped-down space symbolizes a dynamic shell to be filled with experimental and experiential events.

Open Doors

The logotype contains a custom H inspired by the building's arched entryway—a nod to Basilica's welcoming nature.

Type & Color

Basilica Hudson was given a custom logotype using GT America by Grilli, a strong typeface considered to be a bridge that links 19th and 20th-century type styles together, just as the building is a link from 19th-century industry to the thriving art community of today in Hudson. Alongside the type lies a contemporary and inviting color palette that delivers a visual punch.

Perfectly Connected.
Endless Combinations.

To create a modular brand system, elements from the logo were dissected and reconfigured into dynamic layouts. These motifs are easily applied as templates to retain a visual consistency for the brand, year over year, event by event.

Distinct Marks for Distinct Events

Each event series has its own logomark, colors, and typefaces. Overall designs reference stained glass, with structural elements in bold, interchangeable colorways. Individual photographic treatments and typefaces further set the series apart from one another visually.

Sophistication &
Wild Abandon

The Basilica Hudson design system stands out on the horizon—stripped back yet commanding. Its bold lines and colors draw the attention of the artistic and curious, for which its programming is directly curated.